Lucky Iron Fish Paperback Book: A Social Enterprise Tackling Iron Deficiency
“An excellent tale and an inspiring story of personal triumph in the face of adversity. Gavin's journey to success meant meeting serious challenges that are far too common for our youth”.
- Rick Mercer
"The Lucky Iron Fish is a simple idea that has the power to improve the lives of billions of people around the planet, and Gavin is on a mission to do just that. The story of the Lucky Iron Fish is a great example of how business can be a force for good."
- Michele Romanow, Co-Founder Executive Chairman Clearco, Dragon on Dragons’ Den
"Lucky Iron Fish is a great story. A business innovation story. A humanitarian story. A human story. It’s an honest tale of perseverance in the face of adversity and altruism born of ambition.”
- Bill Chambers, Former CEO Save the Children Canada
Authors
Dr. Gavin Armstrong is the award-winning founder and CEO of Lucky Iron Fish Enterprise, a company dedicated to alleviating iron deficiency globally by using simple health innovations. Armstrong was named one of Forbes 30 Under 30. He also won the support of two Dragons in the CBC’s Dragons’ Den. He lives in Toronto.
Herb Shoveller spent twenty-five years in journalism before starting an independent writing and editing business. Among his projects have been the autobiography of Lincoln Alexander, the autobiography of union leader Lynn Williams, and a young readers book, Ryan and Jimmy. He lives in Cambridge, Ontario.
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Boost your iron intake in 3 easy steps
1L (4 cups) of liquid. Water, soup, curry, the options are endless!
your Lucky Iron Fish or Leaf to the boiling liquid. If it is just water, also add half a tsp of citrus.
your iron-fortified meal or drink, after boiling for 10 minutes.
People affected by iron deficiency.
It disproportionately impacts women, children, and families living under the poverty line.
Of pregnant women experience iron deficiency.
This increases the risk of complications like premature birth and low birth weight.
Frequently asked questions
When added to the slightly acidified boiling liquid, the Lucky Iron Fish/Leaf will release microscopic iron particles off its surface and into the liquid!
This is also why it is recommended to use the product in liquid-based meals such as soups, in dishes like oatmeal or rice where all the liquid is fully absorbed.
Most adults need 8-18mg of iron per day, depending on their lifestyle and life stage. When used as directed, the Lucky Iron Fish and Leaf provide 6-8mg of bioavailable iron per use, which is a majority of daily iron intake for most individuals.
The Lucky Iron Fish or Leaf would have to be intentionally misused (e.g. boiling for hours at a time) to release too much iron. This would also change the taste and smell of the liquid making it very undesirable to use.
When used as directed, these cooking tools can be a great source of easily absorbable iron.
When concerned about any supplementation regime, we always recommend that you talk to your healthcare professional.
Yes. The Lucky Iron Fish/Leaf releases gentle amounts of easily absorbable iron and is therefore safe to use for most individuals including pregnant and nursing mothers.
*We have not tested use of the Lucky Iron Fish/Leaf on infants under 12 months of age. According to Canadian Paediatric Society guidelines, most infants do not require additional iron in the first year of their life. However, if your baby’s physician decides that the baby needs more iron then we suggest that you follow their advice about the best way to treat your infant.
*We do not recommend using it if you have a hemoglobin variant such as Hemochromatosis, which is a genetic disorder that makes it difficult for the body to deal with iron.
If you are not certain or have any concerns, please consult your healthcare provider.